Datawok

Branding
Overview
Datawok is a startup that was set up to give smaller companies a competitive edge and to compete with larger enterprises.

They do this by providing a new method to tap into business insights with an easy to use data analytics software which is inexpensive, far easier to use and
doesn't require an expensive consultant to interpret the results.
The team
I took this project on as a freelancer. I ran a number of workshops that helped us narrow down what the look and feel of the brand should be and stand out from their competitors.
Datawok image
Their software is simple. The user drag and drops the data from their book keeping and the Datawok AI processes it and only shows you what maters and what to do with it in actionable next steps.

This idea was represented in the final identity. Using the 'D' as a highlighter to the 'data points' that make up the 'W'.

An idea to make the identity dynamic and changing over time reinforces their appeal to many different industry sectors.

The look and feel of the brand ensures that it sits comfortably in the technology sector but still stands apart from the competition.
Project breakdown
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